At Cndle, we believe that mastering sales isn’t about being nice with prospects or delivering the perfect pitch—it’s about systematically applying proven methodologies that drive results.

For founders without deep sales expertise, adopting the right practices early is crucial to save valuable resources, accelerate growth, and establish a strong Product-Market Fit.

Cndle was created by Louis Caulet and Simine Sibony, who share a passion for helping businesses achieve scalable success through structured sales processes.

Louis spent 6 years at Algolia, contributing to the company’s growth from $10M to $200M ARR. A top performer in Sales, he went on to lead the best-performing SMB team in EMEA (12 people), driving exceptional results before becoming Head of Revenue at Stoïk, where he scaled the company’s revenue from $500K to $10M.

Simine excelled in Sales at Algolia for 4 years, achieving over $2M in closed ARR and overachieving her targets for 14 consecutive quarters. She later scaled Athenian as Head of Sales, growing it from $100K to $1M ARR.

Together, they partner with founders and sales leaders to implement best-in-class sales practices, refine their strategies, and unlock sustainable growth for their businesses.